论文：基于试验拍卖的转基因米饼消费者补偿意愿研究

论文：基于试验拍卖的转基因米饼消费者补偿意愿研究

[摘 要]本文采用拍卖的实验方法来研究中国消费者接受转基因米饼的意愿。投标数据的收集来自2008年春季和初夏随机招聘353名本科生在中国武汉的实验。实验拍卖表明多数的参与者对需要得到正的补偿后才愿意将非转基因米饼转换为转基因米饼，这表明，消费者认为转基因稻米是非转基因大米劣等的产品。转基因稻米的正面信息减少消费者愿意接受到的补偿金额，而转基因稻米的负面信息会增加消费者需要接受到的补偿金额。当两方面的信息都被披露的情况中，消费者愿意接受到的补偿金额变动取决度信息披露的次序。
[关键词]转基因水稻， 消费者愿意接受的补偿

[Abstract] This paper uses e*perimental auction method to study the WTA for GM rice cookies of Chinese consumers. The bid da
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e production is 186.5 million tons or 29.3% of the world products in 2007. As one of the important staple food, high rice production is the key to ensure the food safety problems in populated China. The Chinese government always places high values on increasing the productivities of rice. Public funds have been invested in the researched genetically modification technologies on rice, and several GM rice varieties have been developed. However commercialization of GM rice has not proceeded due to various considerations. One reason might be that little is known on the consumers’ willingness to accept for GM rice.
There are considerable amount of studies on the willingness to pay for GM foods in developed courtiers, using popular western foods as the e*perimental materials. But little is done either on the WTP for GM foods in China or using the rice products as the auction materials. There are studies suggest the different characteristics of Chinese consumers from the western consumers, such as a reputation for being highly price-sensitive in food purchase decisions of Chinese consumers(Zhang,2008), unwilling to pay price less premier for quality and safety improvements (Goldman and Vanhonacker 2006), significant but small premium associated with HACCP certification for dairy products(Wang,2008). In the paper, rice cookies are chosen as the auction materials due to three reasons: it is the popular snack, it is mainly produced fro ……（未完，全文共3711字，当前仅显示1874字，请阅读下面提示信息。收藏《论文：基于试验拍卖的转基因米饼消费者补偿意愿研究》）